Sonos Finally Gets into the Voice Speaker Business

Sonos today announced its first voice-powered speaker and made other announcements at a press event in New York. The comment below may be attributed to Jan Dawson, Chief Analyst, Jackdaw Research. Jan can also be reached for further comment at 
Sonos is finally jumping on the voice speaker bandwagon, both in terms of Alexa control of existing Sonos hardware via devices consumers already have, and by integrating Alexa and the Google Assistant directly into its speakers. The growth of the voice speaker market has emerged as something of existential threat to Sonos, and it has needed to respond for a while now. The Alexa implementation is really good, allowing users to control Sonos speakers without the awkward syntax required by a lot of third party skills on Alexa. That’s going to be key for making the integration really usable.
On the voice speaker side, Sonos is starting small, with an update to its cheapest speaker at the same price as in the past. I would guess that the same functionality will be coming to the rest of the lineup in the next year or so, but Sonos hasn’t announced this yet. Starting with Alexa integration makes sense, given that it’s the most widely deployed voice assistant in home speakers today, but adding Google Assistant will help broaden the appeal to those familiar with it from their smartphones.
Sonos’s claimed differentiators in this space are quality and ease of use of multi-room audio, agnosticism with regard to assistants, and openness with regard to music services. That leaves Sonos caught in something of a pincer movement between Apple, which will also focus on premium, multi-room experiences, and Google and Amazon, which offer cheaper, more open alternatives. Sonos’s true differentiation is therefore fairly subtle, emphasizing the ease of use of its multi-room functions and likely its price against Apple’s HomePod, at least until it launches voice support across its more expensive speakers. Proving its feature superiority is going to be tough in a retail environment, and Sonos will likely have to lean heavily on its brand and existing customers here.

Apple Announces New Apple Watches, Apple TV, iPhones

Apple today announced new Apple Watches, a new Apple TV, and new iPhones. The comments below may be attributed to Jan Dawson, Chief Analyst, Jackdaw Research. Jan can also be reached for further comment at or in person at the Apple launch event. 

The new Apple Watches with cellular options announced today will further expand the addressable market, as will the further price reductions on the older Series 1 watches, while watchOS 4 will add quite a bit of additional value for existing owners. The cellular connection will mostly appeal to those who frequently exercise without their phones, as did the GPS feature Apple added last year. That’s likely a subset of users, but fixes a big issue for runners and others who feel the need to stay connected while exercising without their phones. Apple Watch should continue to sell well, with shipments growing steadily if not spectacularly over the coming year.

The new Apple TV adds 4K and HDR support in partnership with some but apparently not all the major studios, suggesting that price may have been a sticking point for some of them. 4K and HDR support catches Apple up on this front with other popular streaming boxes. The TV app has also evolved to provide better support for live TV, with the live sports features likely to be more popular. Apple continues to pursue a strategy of becoming the best aggregator for an increasingly fragmented set of TV viewing experiences rather than creating its own video service, at least for now. With Amazon Video coming later this year, Apple will offer the broadest range of video services on the market and will offer aggregation of many of them through the Apple TV.

Apple announced three new iPhones today, but much of the attention will one on the new iPhone X. However, since the majority of iPhone buyers will be buying the iPhone 8 and 8 Plus, it’s worth talking about those quickly. By themselves, the iPhone 8 and 8 Plus would be comparable or even better upgrades than the iPhone 7 range was last year, with bigger hardware design changes and some other big improvements in features and functionality. Apple is raising the prices of these devices slightly to reflect that, but in practical terms it will make very little difference to the monthly payments most consumers make to pay for smartphones. Many buyers will be perfectly happy to buy these phones, and they will account for the vast majority of sales in the December quarter.

But of course Apple also introduced the iPhone X, and this is a far bigger upgrade, with new screen technology, a new user interface for unlocking, multitasking, and plenty more. That’s going to be the object of desire for many users and the challenge for Apple will be whether they’re done enough to make the iPhone 8 range compelling for the majority who won’t be wiling or able to spend the additional money to get the iPhone X. What Apple doesn’t want is for people to want the best but not be able to afford it and therefore hold onto their existing phones rather than buying what they consider second best. Its earlier financial guidance for the September quarter also suggests that it’s very confident both in strong demand for the iPhone 8 and 8 Plus and its ability to produce considerably more in the first couple of weeks on sale than it did last year.

Beyond the actual products, it’s worth noting how much Apple emphasized its own chips in today’s announcement, from its latest A-series chips to its own GPU, neural engine, and more. Chips have been a huge advantage for Apple for years now, and it keeps extending that lead by creating its own chip technology to power its own experiences rather than relying on off-the-shelf technologies as its Android competitors have to. That’s enabled ARKit, Portrait Mode, and many other new features from Apple over the last few years, which continue to be one of its biggest differentiators.

Samsung’s Note8 Should Please Loyalists But Will Test Price Tolerance

Samsung today announced its latest Note device, the Note8, which will be available in US carrier stores from September 15th. The comment below may be attributed to Jan Dawson, Chief Analyst, Jackdaw Research. Jan is available for further comment via email at or by phone at 408 744 6244 once the event is over (reporters at US launch event in New York can also find Jan there in person).

The new Note8 launches into a market with significant pent-up demand from loyal Note users who had to forgo last year’s upgrade cycle because of the recall. Given that Note users tend to be a pretty loyal bunch given the stylus and other unique features, the combination of pent-up demand and that loyalty means this should be a really solid upgrade cycle for Samsung.

But given that the size difference between the Note and the larger Galaxy S model is now tiny and the Infinity Display is common to both lines, the stylus has to justify the hundred-dollar-plus price differential more than ever, along with other features. And that’s why Samsung is also putting its first dual-camera setup and a more powerful processor into this device. Given that most US consumers now buy phones on installment or leasing plans, that price differential doesn’t matter as much as it might have in the past, but it might still give some existing Note users pause as they think about upgrading. Samsung has been pushing the boundaries on price with its last couple of launches, and we’ll have to wait and see how consumers respond to the pricing here, which is quite a bit higher than past Note devices.

Given how saturated the flagship smartphone market is at this point, the vast majority of sales in this category come from upgraders and switchers. Samsung should see strong upgrade activity from among its base of Note customers, and it may win some converts from other Android vendors now that its massive screen comes in a smaller package. But it’s less likely to win share from iPhone, given that Apple will announce its biggest upgrades in several years before this device goes on retail sale in the US. The dual-camera setup in the Note8 is clearly intended to compete with Portrait Mode on the iPhone 7 Plus, but Apple is likely to move that feature forward this year too, which may leave the Note8’s feature behind the higher-end iPhone especially.

Apple Hosts its Most Hardware-Centric WWDC in Years

Apple today kicked off its WWDC developer conference with a keynote outlining its major announcements. The comment below may be attributed to Jan Dawson, Chief Analyst, Jackdaw Research. Jan is also at the event in person and can be reached at or 408 744 6244.
Apple had its most hardware-centric WWDC keynote in many years, with upgrades to the Mac and iPad lines, and the announcement of the HomePod home speaker. That reflects both the need to placate the pro community around the Mac lineup, and the ongoing push to frame the iPad Pro as a tablet than can replace your laptop. Overall, the focus on professional users was a major theme throughout the iPad and Mac sections of the keynote. Between what’s available today and what’s coming later this year, Apple now has a much more polished and powerful lineup of Macs for creative professionals including those who work on heavy duty content like 3D renders and VR.
The product that will garner the most attention, though, is the HomePod, because it’s the first new product category from Apple in a couple of years, and an entry in a hot space. However, Apple is smart to frame the HomePod as a music-centric and audio-centric device rather than just another smart speaker or another home for Siri. Yes, it does those things too, but that’s not how Apple wants us to think about it. At $349, the HomePod is priced well above the pure smart speakers from Google and Amazon, but Apple doesn’t want to be compared against those – instead, it wants to be considered in the same category as Sonos, Bang & Olufsen, and other high-end audio. In that category, the $349 price point is actually really competitive. The fact that Apple is claiming to marry really great and smart audio with a smart assistant and cloud music service makes this device unique in the market so far. I would bet that Apple will sell a lot of these at Christmas and into next year.
Virtual and augmented reality were another big focus area for Apple this year, neither of which it’s really talked about at its events before, but its approach to those two areas is distinct in important ways. In VR, Apple is mostly enabling third party editing and creation of VR content for consumption on other platforms and to an extent on the Mac, whereas with AR Apple is focused on developers creating apps for the iPhone and iPad. So it’s embracing AR as an immediate first-party opportunity while keeping VR at arm’s length when it comes to mobile platforms, in contrast to Samsung and other smartphone vendors. Its ARkit tools for developers should quickly vault Apple into consideration as a major player in the current smartphone-centric AR market, where it’s now got arguably one of the biggest platforms in the world for developers to focus on. And because Apple isn’t seeing AR as just for filters or lenses on selfies, the opportunity on iOS is arguably much broader than on other platforms like Facebook, especially in the near term.
The chart below shows how Apple has spent its time during WWDC keynotes over the last few years:

Google I/O Announcements Reflect Reduced Role of Android

Google kicked off its I/O developer conference today with a two-hour keynote highlighting announcements across a number of different areas of its business. The comment below may be attributed to Jan Dawson, Chief Analyst, Jackdaw Research. Jan may also be reached for further comment at 408 744 6244 or 

In what was to have been a 90-minute keynote, Google didn’t get to Android until over 75 minutes in, and that was reflective of a shift we’ve seen from Google in recent years, in which it’s de-emphasized the core Android operating system while shifting focus to individual apps that run on top of it. In what’s ostensibly a developer event, it’s notable that Google spent almost all of the first hour talking about end user features, and all of them in turn exist as apps and not OS-level features.

That’s a reflection of two realities Google is presently dealing with: firstly, its loss of control over Android as OEMs and carriers continue to drive slow upgrade rates and overlay their own features and services; and secondly, the fact that many of Google’s most attractive and valuable users don’t use Android. As such, it increasingly needs to push its services to third party platforms and devices other than smartphones, including Apple’s iOS devices and its own Home smart speaker. Products like the Google Assistant, Google Photos, Google Lens, and others will do well in the market precisely because they’re not limited to just Android smartphones.

AI and machine learning were again major themes, as they have been for Google at past I/O conferences and as they were at both Facebook and Microsoft’s equivalent events over the past several weeks. All of these companies are using these events to burnish their AI credentials and demonstrate leadership, but Google more than the others demonstrated how pervasively AI and machine learning are now built into all its products and services.

Google is moving its Home speaker along quickly, competing effectively with Amazon’s Echo despite its earlier market entry and several recent feature enhancements. Individual user recognition continues to be an important area of differentiation for Google, and it doubled down on it with several additional features that take advantage of it. The fact that Google has long focused on individual user accounts while Amazon mostly has household-level relationships will become even more important over time as speaker-based assistants become more personalized. Phone calling using real numbers, additional entertainment integrations, and the ability to leverage other Android-powered screens in the home all feel like useful additions to the Home.

The latest version of Android, meanwhile, includes lots of minor feature improvements for better achieving parity with iOS, across security, usability, and performance. There’s almost nothing here which sets Android apart in a positive way, and much of what’s being announced is about offsetting the disadvantages Android has always labored under by being a more open system. What we’re seeing is the slow uncoupling of the most interesting features of Android from the operating system itself and into apps which are also available on iOS, making the OS less differentiated but also making the slow upgrade process for new versions less important. The one area where Android is setting itself apart is in support for users in emerging markets, which it already dominates because of the high cost of iPhones, but where it can and must still do better. Its Building for Billions effort should help Android developers think more responsibly about how their apps will be used in those markets.

Lastly, Google continues to evolve its vision for VR while struggling for relevance in AR. Daydream as a platform and the View as a device are arguably both more compelling from a user perspective than Samsung’s Gear VR, but it’s the latter that’s dominated the mobile VR space so far because of Samsung’s massive reach. Getting Samsung to support Daydream is therefore a huge step forward for Daydream, while producing standalone VR headsets potentially gets Google into other segments of the VR market, though we don’t yet know what the price/performance tradeoffs will be relative to other systems. On AR, Google’s Tango continues to do very interesting things at tiny scale, and it doesn’t look like that’s going to change anytime soon, which means it’ll likely remain a marginal play while others including Facebook, Apple, Snapchat, and others dominate the early running.

T-Mobile Takes a Different Tack on 5G

T-Mobile today announced that it will be using its recently acquired 600MHz spectrum to provide 5G service starting in 2019. The comments below may be attributed to Jan Dawson, Chief Analyst, Jackdaw Research. Jan can also be reached for further comment at or 408 744 6244. 

In marked contrast to most of the other carriers who have announced 5G plans, T-Mobile intends to use low-band spectrum to provide widespread 5G coverage across the US in the near term. Whereas Verizon and AT&T have been testing dramatically faster 5G services based on high-band spectrum, T-Mobile is prioritizing coverage over speed with its approach. That means it won’t get the dramatic generational leap in performance usually associated with a new generation of wireless technology, but it will likely have one of the first widespread 5G networks not only in the US but in the world. There’s a certain irony in T-Mobile taking an approach which could see it lead in coverage but lag in speed over time, given that it has until now been known for the opposite: a fast but far from ubiquitous network.

T-Mobile will get some of the other benefits of 5G, even if it won’t get the speed, however. One of the major benefits of 5G is the ability to have a single network perform in different ways optimized for various classes of devices. That means it can provide both higher-speed service to smartphones while also operating in a very efficient way for Internet of Things devices, which in turn will be able to last for years on a single battery. The 5G network T-Mobile is planning to build therefore opens up potential new opportunities which could help the company continue to grow even as its reliance to date on phone subscribers starts to provide diminishing returns.

For better or worse, T-Mobile’s aggressive approach may largely set expectations in consumers’ minds for what 5G is and how it performs. Its modest ambition is to improve the average experience on its network through a combination of faster LTE and then 5G, rather than provide a radically new and upgraded experience. That may dampen excitement among consumers for 5G at least until the other carriers start to roll out their more geographically limited but more impressive networks. It may also cause confusion about what 5G really is, because it will mean fundamentally different things depending on which carrier offers it.

Lastly, T-Mobile’s focus on broad geographic coverage means that nothing in its early 5G strategy will help with its big strategic weakness: its lack of a play in home broadband and TV services. Given the rise of bundles and the increasing convergence between home and mobile services, there’s going to be increasing pressure for T-Mobile to pair up with a provider that can offer those services. Other carriers are pursuing 5G in a form which could replace home broadband services where deployed, but T-Mobile won’t be going down that route at least in the beginning, which means it will likely still need a merger with a cable or landline telecoms provider somewhere down the line to be competitive in bundled services.

Facebook Debuts Phone-Centric Vision for AR

Facebook is holding its F8 developer conference today in San Jose. Its first-day keynote covered a lot of ground, but the major theme was augmented reality. The comment below may be attributed to Jan Dawson, Chief Analyst, Jackdaw Research. Jan can also be reached via email at for further comment and is also on-site at F8.

Facebook has been slow to get into augmented reality and related technologies, focusing instead on the more mature but less mainstream virtual reality. This year’s keynote shows Facebook is serious about catching up in this area and competing with Snapchat and others. What’s interesting given Facebook’s ownership of Oculus is that Facebook is very focused on the phone and not a headset for its AR vision, at least for now. It still sees glasses or even contact lenses as the eventual outcome, but for now is working on phone tools, which places it in direct competition with Snapchat.

The new tools and apps Facebook demoed on stage today around augmented reality are impressive, but most of them won’t be in users’ hands anytime soon. Mark Zuckerberg’s closing remarks on AR were notable for their tone of expectation management, and he made clear that this is going to be a long road, with the vision he outlined today playing out over years and not weeks or months. But having come into this market late, Facebook is clearly getting aggressive now, and the demos on stage actually looked better than the similar Snapchat features announced earlier today. They won’t all be available right away, but Facebook has the resources to move fast in this area and the audience to spread those features much more widely than Snapchat. All of this is setting up a really interesting competition between not just these two companies but also others which will enter the market. The big question is who will capture developer interest and importantly give those developers opportunities to make money.

Facebook also overhauled its Messenger Platform, which launched last year, and went as far as to call it Messenger Platform 2.0. That kind of separation from the version launched a year ago is smart, because the first round was ill thought out, with the vision for bots both too expansive and not nearly detailed enough. In the year since, Facebook has made a lot of progress, and the version of bots it now offers to developers is much more compelling and better suited to the kinds of things it will be used for. Facebook is also getting better at serving small and medium sized businesses, which continue to make up an enormous chunk of the total base of businesses in many markets. That’s important because these businesses represent the biggest future opportunity for Facebook advertising, which is already well penetrated among larger enterprises.

Lastly, Facebook introduced its first social VR product, which is critical to unifying its main business and its Oculus business. Facebook Spaces is a VR app which allows avatars of up to three friends to interact in a virtual space, and seems like it would be a lot of fun if you had several friends who also had really expensive VR rigs. The big challenge is that for the vast majority of people on Facebook, none of their friends will have the technology, and so the best they can hope for is calling out via Messenger Video to share their virtual worlds with real-world friends. Though these experiences will come to other, cheaper VR platforms in time too, the narrow reach of Oculus VR and VR in general highlights why Facebook is smart to start working hard on AR, which has much more mainstream potential.

Samsung Announces Galaxy S8

Samsung today announced the Galaxy S8, its latest flagship smartphone. The comment below may be attributed to Jan Dawson, Chief Analyst, Jackdaw Research. Jan is also at the event in New York City, and can be reached at or 408 744 6244 for further comment.

Samsung’s new phone taps into one of the biggest trends in smartphones this year: smaller bezels. This move follows LG and Xiaomi’s recent small-bezel phones and pre-empts what’s expected to be a similar move from Apple and new iPhones later this year. The Samsung approach is particularly clever, with its curved screen now less sharp on the edges, offering a more symmetrical and therefore more comfortable device. Its display looks fantastic too, though the longer, thinner aspect ratio may be problematic for some apps and consuming video.

The other headline features in the S8 seem interesting in principle but will have to live up to their promise to be compelling in practice. The Bixby assistant looks limited but potentially powerful if it works as advertised. The same can be said for the new iris and facial recognition features and Samsung’s connected home hub and apps. The move of the fingerprint sensor to the back of the device is a source of potential frustration for users, but those iris and facial recognition options should make unlocking the phone in other ways possible, at least in decent lighting. Samsung hasn’t fared well with its first party software or services in the past, so these new features are a big test of whether it’s made progress here.

The price of the new phones is up to $100 higher than their predecessors and almost all of the premium smartphones they’ll be competing with, which feels like a big risk. In this as with the bezels, it feels like Samsung is competing with what it expects Apple to launch later in the year rather than what’s in the market today, and that’s dangerous, because for at least the next few months Samsung will competing with cheaper iPhones, LG smartphones, and many others. That’s a big bet that its phones will justify a higher price, whereas it could have used these new phones as a way to drive higher sales after a couple of years of stagnation.

Samsung also released several accessories and other devices which are being positioned as part of a broader ecosystem, including a new version of its Gear VR headset, an updated 360-degree camera, and a home WiFi hub and smart home control system. The new Gear VR should be much more usable than the previous version with its terrible trackpad controller, while the new Gear 360 will be much better suited to use as an action camera compared to the predecessor, which was designed mostly for stationary use. The home hub taps into a popular trend of mesh WiFi networking, and along with Samsung’s ConnectHome app finally starts to build some more meaningful connections between Samsung’s phones and its broader ecosystem, including SmartThings.

YouTube TV is Another Reminder of How Hard it is to Disrupt TV

YouTube today announced YouTube TV, a new online pay TV service which will cost $35 per month and offer content from the four major broadcasters and their affiliates. The comment below may be attributed to Jan Dawson, Chief Analyst, Jackdaw Research. Jan can also be reached for further comment at or 408 744 6244. A version of this comment was posted earlier at Tech Narratives, where Jan weighs in on the day’s major tech news stories. 

YouTube TV is a great reminder of just how hard it is to truly disrupt the traditional US pay TV ecosystem. Like the other services we’ve seen previously, it looks like YouTube is determined to hit a $35 price point and has had to make a series of arbitrary decisions about what should be in or out in order to achieve that. In its case, the focus is on the four large broadcasters and their affiliates, but that means it excludes the Turner channels, HBO, AMC, and lots of other popular content. That includes some major sports content, especially basketball, which detracts from YouTube’s message here that this is a great package for sports fans. The other big limitation is local availability, since YouTube only has deals to offer channels from local affiliates owned by the broadcasters. This continues to be one of the big barriers to true disruption in pay TV, and is likely to remain so for the foreseeable future.

Every over the top streaming alternative to traditional pay TV is handicapped in at least one way, and often several. YouTube TV will offer cloud-based DVR as a differentiator, but the missing cable networks are a big downer. This is basically a four-way deal with the big broadcasters and their cable affiliates, but it means if you want any of the other networks you’re still going to have to buy Sling, DirecTV Now, Sony Playstation Vue, or whatever else comes down the pike later this year. There’s a certain irony to the fact that, though these services are nominally disruptive, they actually offer even less choice individually in many cases than the pay TV services they’re aiming to replace. We’re still a long way from being able to choose a bundle of channels that makes sense to us, rather than having to buy a bundle someone else configured for business reasons.

T-Mobile Shakes Up Phone Numbers Just As They Stop Mattering

T-Mobile today announced a limited customer beta of Digits, a new technology which allows customers to use their phone numbers on multiple devices and use multiple phone numbers on a single device. The comments below may be attributed to Jan Dawson, Chief Analyst, Jackdaw Research. Jan may also be reached at or 408 744 6244 for further comment.

T-Mobile is shaking up phone numbers at a time when phone numbers are less relevant than ever. Between VoIP calling services like Skype, over-the-top messaging services like WhatsApp, and built-in carrier-independent calling and messaging apps like FaceTime and iMessage, phone numbers and phone calls are less relevant today than ever before. As such, T-Mobile’s innovation here would have been much more meaningful five or ten years ago than it is today.

There is real innovation here, though – T-Mobile has used industry standard technology like IMS and the HLR function as enablers, but has added its own special sauce to create a new device-independent approach to phone numbers, and that’s impressive. T-Mobile claims that it would take years for competing carriers to replicate this approach, and they’re probably right. As such, this is a unique technology and service that T-Mobile can use as a competitive differentiator, to the extent that it’s appealing to potential customers.

It’s worth noting that by T-Mobile’s own description, this is a limited customer beta, and it shows. For now, the features only work fully on high-end Samsung devices, whereas on all other devices they will feel much the same as any other VoIP or messaging app downloaded from an app store. That may change over time on other Android phones, but it’s going to be very tough to achieve the same sort of integration on an iPhone. That’s going to make iPhone users second-class citizens for the service for the foreseeable future, but it’s also less likely that iPhone customers would be interested, given their access to FaceTime and iMessage, as well as Handoff and other features which make cross-device use easy. Meanwhile, T-Mobile recommends customers using Digits switch off iMessage and use standard carrier messaging to make use of it, which won’t go down well with many iPhone users.

I see the multiple device features mostly as a loyalty play, although T-Mobile will pick up some new customers attracted by the feature too. The multiple line feature sounds appealing for those using business and personal phones, but the phone number is usually only a small part of dual device use. Companies often have email and other confidential data on devices which needs to be secured, and simply offering a second phone line on a single device doesn’t meet any of those needs. As such, this feature will likely only be relevant to those companies with a voice-centric approach to corporate devices, which will limit its appeal to a small subset of the 30 million T-Mobile is touting here.

Beyond all this, there’s the question of pricing, which hasn’t been announced yet, though T-Mobile has made clear that there will be a cost once the beta ends. T-Mobile has said it will be compelling, but for now we have to take their word for that.